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About Program

Program is an first choice thematic’s TV PR and distribution agency
working for leading TV brands in Poland

We are in business since 2000. We do distribution, marketing and PR for thematic television channels. We have sucessfully launched in Poland such well-known brands as National Geographic, BBC thematic channels or groups of channels ZONE.

Program belongs to Capital Group of 4FUN Media SA, company presented on Warsaw Stock Exchange. 4fun Media is innovative company running 4 music tv channels, has it’s own interactive tv platform (scheduler, interaction module, player, streamer, live tv) and distributes it’s content via television, mobile telephony, IPTV and Internet. 4fun Media in 2013 developed most innovative second screen application – 4FUN APP.

With its three satellite music television channels the Company has successfully increased its market share by over 150 percent over the last five years. One of them 4FUN.TV is the second most viewed music television channel in Poland

With its extensive business know-how and technological efficiency, the Company is able to launch new satellite and IPTV television channels as well as expand into mobile and internet video content markets.

Market – growing opportunity

The Polish advertising market is the second largest media market in CEE right after Russia.  In 2013 it was valued at c. PLN 7 bn by Starlink Media House.  Market growth has been driven predominantly by Internet, which attracts new advertising budgets and is steadily taking market share from press and outdoor.  Television accounts for over 50 percent of the total advertising market with thematic channels expected to further increase their market share.  In 2013 the total value of advertising in thematic television reached PLN 760m, representing c. 11 percent of the total advertising spend in Poland. Year to year this market share is rapidly growing.

Advertising revenue generated by thematic channels in Poland has expanded between 2011 and 2013 by 4%.  The Polish advertising market is likely to follow trends from more mature advertising markets, such as the US, where thematic channels account for c. 70 percent of total television advertising spend.

Program Sp. z o.o., ul. Bobrowiecka 1A, 00-728 Warszawa, Sąd Rejonowy dla m.st. Warszawy; XIII Wydział Gospodarczy Krajowego Rejestru Sądowego, KRS 0000143670; kapitał zakładowy: 100.000,00 złotych; NIP 521-31-03-212.

We focus on 3 main business areas:

Distribution of thematic channels in Poland

We know the market for cable and digital platforms in Poland, we are professional, experienced and can easily adjust to the requirements of our customers. Our services include:

  • Distribution of thematic television channels to cable and digital platforms
  • B2B marketing – print leaflets, production of gadgets, organizing meetings for cable operators
  • Planning advertising in the trade press
  • Preparation of exposure to industry trade shows and conferences
  • Cooperation with the cable operators in the organization of competitions and special events
  • Coordinate communication between the thematic television channels and cable operators
  • Editing and distribution of promotional materials and information to clients
  • Digital and mobile content distribution

PR and marketing activities for them (from strategy preparation to full implementation and management) and business

Our advantages are professionalism, excellent knowledge of the market thematic television channels and flexibility in collaboration with the client. Our services include:

  • Relations with the media
  • Preparation and implementation of PR strategy
  • Preparing and coordinating special events and events
  • Organization of press conferences, workshops and seminars for journalists away
  • Preparing and coordinating PR strategy in crisis situations
  • Supporting information campaigns
  • Preparing multimedia presentations and supporting materials PR
  • Organizing training on knowledge of the market channels
  • Cooperation in the field of PR with cable operators and digital platforms
  • Arrangements of individual press interviews
  • Organizing photo shoots
  • Press monitoring
  • Preparation of press reports

Marketing and sales representation of brands in Poland (especially in area of merchandising)

What we do?

We help TV channels to succed on polish market

How about Some Fun Facts about our agency?

15
Years in market
97%
Positive feedback
14
Active TV channels in offer
28
Projects completed
12mln
Housholds in reach
2
DTH platforms
500
Cable operators
1
Huge growing market

Program is a agency targeted
to generate success of our customers

Who we are?

We are Program

This is our dedicated team who work day-in and day-out together to bring our customers
the most professional services.

Ross Newens

Ross Newens

CEO
Agnieszka Bem

Agnieszka Bem

Key Account Manager
Agnieszka Hałaczkiewicz

Agnieszka Hałaczkiewicz

Sales Assistant
Paweł Grabowski

Paweł Grabowski

Legal Advisor
Małgorzata Nowak

Małgorzata Nowak

HR Specialist

Achieving targets require
a perfect mix of combined skills

Our Services

Are you ready to start a conversation?

Get in Touch

We are working for:

4FUN FIT&DANCE
4FUN HITS
4FUN.TV
Reality Kings
NTB MIR
Family Sport HD
Family Sport
CNBC
Brazzers TV
Da Vinci Learning
Playboy TV

A glimpse of work we’ve done for
forward thinking brands and clients

4fun.tv Brand and Butik summer collection 2014

4fun.tv Brand and Butik summer collection 2014

4fun.tv Brand and Butik summer collection 2012

4fun.tv Brand and Butik summer collection 2012

4fun.tv and Butik summer collection 2013

4fun.tv and Butik summer collection 2013

HISTORY channel sponsorship of event for Platform NC+ call center employees

HISTORY channel sponsorship of event for Platform NC+ call center employees

Crime & Investigation Polsat photobooth for Polsat call center

Crime & Investigation Polsat photobooth for Polsat call center

E! Entertainment on PIKE Conference

E! Entertainment on PIKE Conference

A+E Networks UK on PIKE Conference

A+E Networks UK on PIKE Conference

Crime & Investigation Polsat on PIKE Conference

Crime & Investigation Polsat on PIKE Conference

HISTORY Channel on PIKE Conference

HISTORY Channel on PIKE Conference

Da Vinci Learning on PIKE Conference

Da Vinci Learning on PIKE Conference

Da Vinci Learning Press Conference

Da Vinci Learning Press Conference

BBC KNOWLEDGE special quiz for Cyfrowy Polsat subscribers

BBC KNOWLEDGE special quiz for Cyfrowy Polsat subscribers

Crime & Investigation Polsat special quiz for Cyfrowy Polsat subscribers

Crime & Investigation Polsat special quiz for Cyfrowy Polsat subscribers

HISTORY Channel multimedia truck in Warsaw

HISTORY Channel multimedia truck in Warsaw

Da Vinci Learning crazy scientist

Da Vinci Learning crazy scientist

Latest news

Ross Newens back as head of Program

Ross Newens back as head of Program

Paź 06 2015

October 1, 2015. Ross Newens returned for the reins of the Program Sp. z o.o. company. The former Chairman of the Board…

The Medical Channel in portfolio of Pr0gram

The Medical Channel in portfolio of Pr0gram

Kwi 20 2015

We are proudly announcing that in March 2015 The Medical Channel joined portfolio of thematic channels represented by Pr0gram. Pr0gram is responsible…

 

Contact Us

Bobrowiecka 1a, 00-728, Warsaw, Poland 

+48 22 488 41 28 
+48 22 488 43 00 

 contact@program.media 

Send a Message

We bring a personal and effective approach to every project we work on.